Google Ads work, shown clearly.

Portfolio areas

• Campaign architecture examples for local-service search campaigns.
• Landing-page alignment notes that connect ad intent to the page action.
• Search-term cleanup examples showing wasted-spend reduction opportunities.
• Reporting snapshots that explain what changed and what to do next.

Naples Estate Jewelry & Antiques

NaplesEstateJewelry.co routes into NaplesAntiquesLLC.com, the Dark Matter-built website for a mobile, appointment-only estate jewelry and antiques buyer serving Naples, Marco Island, Bonita Springs, Estero, Fort Myers, Cape Coral, and surrounding Southwest Florida communities.

• Primary search themes: estate jewelry buyer, sell gold, sell sterling silver, sell watches, bullion, antiques, inherited collections, and estate liquidation.
• Local service area strategy spans Naples, Marco Island, Bonita Springs, Estero, Fort Myers, Cape Coral, and broader Southwest Florida.
• Landing-page actions are built around immediate phone contact, photo submissions, private consultations, and appointment scheduling.
• Trust signals include 15+ years of experience, mobile service, private/confidential consultations, same-day payment options, and Google review prompts.

Google Ads structure for Naples Estate Jewelry

• Campaign groups: sell estate jewelry Naples, sell gold Naples, sterling silver buyers, luxury watch buyers, antiques and estate liquidation, and inherited collection evaluations.
• Landing page alignment: match ads to the exact asset category, then reinforce private service, immediate payment, mobile appointments, and direct call/text access.
• Negative keyword cleanup: filter repair, retail shopping, free appraisal-only, costume jewelry, low-value pawn traffic, and unrelated antique browsing searches.
• Tracking notes: phone calls, photo submissions, consultation requests, schedule clicks, and estate-services inquiries.

Covenant Jewelry Buyers

Covenant Jewelry Buyers is a Naples, Florida business focused on acquiring high-value personal and estate assets. Their public site positions the company around private evaluations, transparent market-based assessments, immediate purchasing capability, and confidential handling for individual sellers, estates, and advisors.

• Primary categories: estate jewelry, fine jewelry, sterling silver, gold, coins, bullion, designer pieces, and luxury Swiss watches.
• Estate services include consultation, professional valuation, settlement/reporting documentation, direct purchase, auction consignment, and private-sale placement.
• Buyer intent is strongly local and action-driven: call, request a private evaluation, visit the Naples office, or discuss estate coordination.
• Team signal: Sean Cochrane is listed with a focus on digital marketing and day-to-day operations.

Google Ads structure for Covenant Buyers

• Campaign groups: sell jewelry Naples, estate jewelry buyers, sell gold and silver, sell luxury watches, estate liquidation services, and appointment-based evaluations.
• Landing page alignment: reinforce confidentiality, immediate payment, market-based assessments, location/hours, and click-to-call access.
• Search-term cleanup: separate high-intent seller searches from repair, retail shopping, generic appraisal-only, and low-value informational traffic.
• Tracking notes: phone calls, contact-form submissions, email clicks, evaluation requests, and estate-services inquiries.