Focus area

Campaign setup that starts with search intent.

The account structure matters before the first dollar is spent. Campaign setup organizes keywords, ad groups, negatives, budget, and launch settings around the actual service people are searching for.

What gets mapped

Keyword themes grouped by buyer intent, geography, and service type.
Search campaign structure with clear ad groups instead of one messy catch-all campaign.
Negative keyword planning to reduce wasted clicks before launch.
Budget and bidding setup matched to the size of the opportunity.
Ad copy direction that connects the search term to the landing page action.